The most important tradition for a formal invitation is that it be in some sort of white. Simply put, if it's not some shade of white, then it isn't a formal invitation. This includes all of the traditional colors of wedding dresses, including white, cream and ivory. Of course, this is the point - the invitation mirrors the dress. In fact, if you want to be very subtle, trying to find an invitation that matches your dress exactly is a nice touch, but it is by no means necessary.
This does not imply, however, that you may only have white one your formal wedding invitation, only that the backing must be some sort of white. Rather, adding designs and borders in another color helps personalize your wedding invitations. A popular choice is to add one of the colors from the theme of your wedding, though this isn't necessary. Even with designs, though, they should be kept simple. A simple design or border will accentuate your invitation without dominating it.
In terms of the text, simple styles are actually best, and more formal. Roman fonts are the most traditional, but there many other options, so long as they are simple and legible. You don't really want your font to stand out on your invitation, since that hurts its formality, and above all, you want your guests to be able to read it. You may (in fact, you should) use different sizes of font when writing your invitation, but you should not switch fonts. (A lot of less formal invitations put the names in a fancy font and the text in a legible font. One of the advantages of being formal is that you don't need to do this).
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